„You can’t just ask customers what they want and then try to give that to them. By the time
you get it built, they’ll want something new.”

Steve Jobs

Anna Raczyńska

fashion retail

My role as a fashion consultant is not only based on pure passion but the desire to share with others possibility to achieve more, differently and in a completely uncommon way by creating an appropriate business strategy and product offer. I work directly with the product, starting from creating the right concept to the implementation of the final form of the whole process.

I share the knowledge of planning, management and fashion design to add the commercial value to your business. I always want you to know how your products can affect people, inspire them and change their perception of themselves.

And that’s just the beginning…


I implement new business solutions for small and medium companies or single brands in the fashion industry. I offer my practical knowledge based on category management of menswear, childrenswear and womenswear in the fast fashion, high-street and premium sectors.


I have an experience in the product development and successful implementation of brand strategies. My work is starting from creating the general brand vision through purchasing planning strategy, negotiations with suppliers and product management in merchandising, retail and e-commerce area.


As a fashion consultant , I am responsible for identifying customer needs and incorporate this vision to the cohesive product in order to increase sales revenue and brand awareness in people perception.

I am especially proud of cooperation with:

If you want to maximise sales results and profitability of your brand, improve or expand your product portfolio I am available on a consultancy or freelance basis. On the other hand, if you are full of hesitation about correct direction of your business and you are still not certain how to move on with your concept just call, I will be happy to advise!