In Retail Consulting I assist a creative vision of the collection starting from assumptions branding, direction and creating assortment plan for the selected targeting consumer environments. My offer is dedicated to small and medium multi companies through mono-brand boutiques operating as a retail company or in an e-commerce area. I develop a clearly defined and long-term brand strategy focusing on the following issues:
IMAGE BUILDING, RETAIL CONCEPT DEVELOPMENT, TARGETING
CONSUMER AND PRODUCT MARKET STUDY
PRODUCT ASSORTMENT AND ANALYSES OF CATEGORY GROUPS
PRICING ARCHITECTURE
PLANNING AND BUDGETING OF ASSORTMENT MIX
STRATEGY OF ORDERING VOLUME
MANAGEMENT OF ASSORTMENT IN SEASON